It looks like the Timberwolves have a very interesting marketing gimmick to sell some tickets. If you buy season tickets for the 2009-10 season and lose your job, you can get a full refund on all unused tickets. But then, as Rick Reilly says, you still have to watch the Timberwolves. The T-Wolves also cut prices on 95% of their seats. Of course the T-wolves would see an increase in the quantity demanded of tickets as they lower the price of tickets; however the demand curve could also shift to the left, decreasing demand, and reducing the advantages of this sale to the T-Wolves due to their continued futility.
... but then again, if Latrell Sprewell were still playing, how would he feed his family with this decline in revenues.