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"The site’s roster blends the interests and contacts of Adams, a top poker professional who taught undergraduates in Harvard’s Department of Economics for the past eight years. Adams, the primary research assistant for Michael Lewis’s book “The Big Short,” began giving one-to-one poker lessons over the video-chat service Skype in March 2010, charging $300-$400 per hour.
“I was amazed at how easy it was to drum up business,” Adams, a regular in some of the world’s biggest cash poker games, said in a telephone interview. “I realized that one-to- one teaching was a great opportunity to monetize content. What you’re doing is searching the world for that small slice of people, maybe 15 to 30, who are willing to pay a high price for your content.”